We understand the importance of measuring marketing efforts and tracking product lifecycles, which used to be quite challenging when it came to reaching the end consumer beyond the packaging. However, thanks to advancing technology, this is no longer the case. QR codes have become ubiquitous since the pandemic, and most consumers are now familiar with scanning them on their phones. This presents a whole new realm of possibilities for you to monitor the success of your products through their packaging and labels.
Furthermore, there are even more exciting opportunities to explore. Take a look at our guide on connected technology for additional ideas on leveraging digital technology for your packaging and labels.
What can you do with connected technology?
With connected technology, you can immerse customers in a journey that goes well beyond simply using the product. Offer them access to engaging ‘how to’ videos, create an interactive game where they can earn points every time they scan a new product from your brand, or even direct them to an online competition.
Connected technology helps with:
- Lead Capture
- Building Trust in your brand
- Adding Value to the customer experience
- Data Capture (such as geographical information, that leads you to know where your products are being purchased or used.)
- Upsell and Cross-sell opportunities.
- Collaboration
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