The average consumer will spend 4 seconds looking at your product, does your label say what it needs to say in those 4 seconds? Let’s look at the fundamentals of effective design, starting with form and function.
In this article we suggest a few things to consider about the form and function of a label like; where will it be used and how durable it needs to be. There are so many options when it comes to choosing the right label. Labels are on almost everything, from FMCG to luxury items, cosmetics, pet products, food, and chemicals, but no two are the same.
Do you need labels to seal a package or bag or are you applying it directly to the product? What environment will the labels be exposed to in the lifecycle of the product from manufacture to distribution, to display, and ultimately, the hands of the consumer? Will they be exposed to extreme temperatures or moisture? Do the labels need to be permanent or removable? These are good questions to answer when building a brief for a design team.
In summary, you will need to consider:
- What is your budget?
- What are the labels being applied to?
- Is there a brand status to maintain?
- Do you require the labels to be as sustainable as possible?
- Will the labels be machine or hand applied?
- Are there any manufacturing environments that need to be considered?
- Will they be on display, are there any size limitations to this?
- How much will they be handled?
Now we have covered some of the things to consider when figuring out the form and function of the labels, let’s look at some ‘out of the box’ solutions. Bear in mind, these are simply starting points, and the possibilities are endless. We can print bespoke solutions to meet your requirements and often what you require will not be an ‘off the shelf’ solution.
Adhesive options:
- Peelable
- Removeable
- Permanent
- Very high tack permanent
Materials:
Coated Paper – A cost-effective, general-purpose label with an 81gsm face weight. It has a semi-gloss finish and is available in permanent and removable adhesive options.
The pulp for this paper comes from FSC-certified forest management. This guarantees improvements in sustainable forest management regarding ecologic, social, and economic standards.
Clear PP Plastic – A clear polypropylene (PP) plastic with sunlight-resistant qualities and a 59gsm face weight. It’s excellent for use on glass and is available in both permanent and removable adhesive options. Not available with lamination.
White PP Plastic – A water-resistant white polypropylene (PP) plastic film with a 59gsm face weight. Available in both permanent and removable adhesive options.
Silver Metallic – A glossy, silver metallic polypropylene Label stock with a permanent adhesive. Print colour directly on top for a lustrous metallic effect or use white ink for striking designs. This is also a great economical alternative to foiling.
White Hammered Embossed Uncoated Paper – An uncoated paper with a tactile handmade appearance and a 90gsm face weight. Its wet strength and fungicidal treatments make it good for craft beer or wine labelling. The pulp for this paper comes from FSC-certified forest management. This guarantees improvements in sustainable forest management regarding ecologic, social, and economic standards.
Ivory Linen Uncoated Stock – Ivory-coloured, uncoated, wet-strength label paper with linen finish, FSC® Mix Credit. The pulp for this paper comes from FSC-certified forest management. This guarantees improvements in sustainable forest management regarding ecologic, social, and economic standards.
Recycled Paper (236) – Natural white label paper, semi-gloss coated on one side, made from 100 % post-consumer recycled fibre. The ecological advantage of recycled paper is mainly due to the significantly reduced water and energy requirements in fibre preparation and the elimination of long transport routes for primary fibres. The label paper has the “Blue Angel” ecolabel.
Compostable Paper (242/62N) – White label paper, semi-gloss coated on one side, FSC® Mix Credit with permanent compostable adhesive.
Finish options:
- Gloss varnish
- Matt Varnish
- Gloss laminate
- Matt laminate
All labels printed by Delga Labels are printed on an HP Indigo 6900 Digital press which has the advantage of being able to do small and variable print runs. Labels are supplied on reels.
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Are your labels performing the way you want them to? Would you like your labels to perform better? Get in touch using our contact form and our expert team will be in touch.